Break Into the $1.8B Permanent Makeup Industry and Start Earning $150–$600 Per Appointment
The Laurie Hannoush PMU Mastery Method is built for beginners and working artists alike. Whether you're starting from zero or ready to level up, you'll master brows and lips through hands-on training, live models, and real-time guidance — in a studio where every question is welcome.
Walk away with your certification, your full kit, and the client strategy to fill your books fast.
See what a week in your new career could look like:
(Earnings vary by location, experience, and service — but the artists who go through this program? They book fast.)
On Your Terms. At Your Pace.
Three tiers. One mission. Build a thriving permanent makeup business with the right support, at the right time, for you.
TIER 1
Foundation
ONLINE ONLY
Start your permanent makeup career right from the comfort of your home on your own time. This starter course gives you expert guidance, and the tools to show up, stand out, and scale your brand new business.
$1,200
✓ Full Kajabi course (brow theory → technique → healing)
✓ Step-by-step powder brow curriculum
✓ Needle & machine mastery module
✓ Brow mapping + shaping system
✓ Pigment theory + color correction basics
✓ Contraindications & consent training
✓ Full demo videos (start → finish)
✓ Kajabi community access (forum)
✓ 30 days of community support
✓ Certificate of completion
✓ Basic student kit (machine, pigments, cartridges, etc)
✓ Downloadable content:
consent forms
aftercare sheets
supply list
TIER 2
Pro Artist
HYBRID – 1 DAY / 2 MODELS
Take your skills beyond theory with hands-on experience and real-time guidance. This hybrid training gives you the confidence, support, and direction to refine your technique, attract clients, and start growing your business.
Call for Price
✓ Everything in Foundation
✓ 1 in-studio training day
✓ 2 live models
✓ Guided mapping + execution
✓ Real-time corrections from me
✓ 60–90 days of community support
✓ Priority feedback in Kajabi group
✓ Ability to submit work for critique
✓ Basic student kit (machine optional upgrade)
Business Add-on Package +
✓ Client consultation script
✓ Pre-care + aftercare messaging templates
✓ Photo-taking + lighting training
✓ How to price your first services
TIER 3
Elite Artist
HYBRID – 2 DAYS / 4 MODELS
Step into mastery with advanced training, close mentorship, and extended support. This experience is designed to elevate your skills, sharpen your strategy, and help you scale a high-income, fully booked aesthetic business.
Call for Price
✓ Everything in Tier 2
✓ 2 full in-studio days
✓ 4 models
✓ More independence + correction
✓ Troubleshooting different skin types
✓ Small group or semi-private setting
✓ Direct mentoring during models
✓ Advanced Q&A
✓ 3–6 months support in Kajabi community
✓ Monthly group coaching call (HUGE value add)
✓ Portfolio review + guidance
✓ How to hit $5K-$10K/month as a PMU artist
✓ Client acquisition strategy (local + IG)
✓ Retention + rebooking strategy
✓ Upsell into lips / combo services
✓ Advanced Powder Brow Certification
Kit Upgrade Option+
✓ Premium kit (machine, pigments, cartridges, accessories, etc)
Which Tier Is Right For You?
Not sure where you fit? Use this guide to choose the tier that matches where you are now and where you want to go.
TIER 1
Foundation
$1,200
THIS IS FOR YOU IF:
You're Curious. You're Not Sure Yet. That's Exactly Who This Is For.
You’ve been watching PMU artists, saving content, and wondering if this could be for you, but you’re not ready to invest thousands just yet.
You have no experience, no background, and you’re not 100% sure this is your path. You just want a way to explore it without the pressure.
If you’re thinking about it, start here.
TIER 2
Pro Artist
Call for Price
THIS IS FOR YOU IF:
You Know You Can Do This. You Just Need the Skills to Prove It.
You’re already in the beauty industry and PMU has been on your radar. You know your skills translate and you just need the training to back it up.
If you’re ready to turn your skills into a high-income service, this is your next step.
TIER 3
Elite Artist
Call for Price
THIS IS FOR YOU IF:
Your Clients Are Already Asking. Now It's Time to Deliver.
You already have clients and demand—you just need the skills, strategy, and support to offer PMU at a high level.
You’re not here to test it—you’re here to master it.
What You Need To Know Before You Start
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No prior experience is required for the Foundation tier. It’s designed for complete beginners. If you already have a background in beauty, the Pro and Elite tiers will help you build on your existing skills with hands-on training and advanced support.
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Yes. You’ll receive a certificate of completion after finishing your training. While PMU regulations vary by location, this certification reflects that you’ve successfully completed a comprehensive training program and are prepared to begin working on clients where permitted.
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All hands-on training takes place in Frisco, Texas. Once you enroll, you’ll receive full details to help you plan your visit.
Say Goodbye to Your Boring 9-5 by Building a Rewarding Career in Permanent Makeup
Joining the Laurie Hannoush Academy has helped hundreds of students. So, don’t just take my word for it, listen to what my students have to say about their experience in my academy.
THE LAURIE HANNOUSH PMU ACADEMY
PMU skills. Real income. Your life.
Why You Should Choose the Laurie Hannoush Academy for Your Education
There are a lot of permanent makeup courses out there, but not all training is created equal. At The Laurie Hannoush PMU Academy, I go beyond the basics to deliver you a truly transformative learning experience. With personalized support, live model practice, and a proven method that works, it’s clear why my students don’t just graduate, they succeed.
See how we compare below.
Meet your instructor
Laurie Hannoush
17 Years. 30+ Certificates. 0 Gatekeeping.
I know what it’s like to work hard and build your business from the ground up. In my 14 years in the beauty industry, I’ve trained with world-class artists from around the globe and earned 30+ certificates to perfect my craft. I don’t say this to impress you, but to show you that I know what makes a training worth the investment. I’ve invested and wasted enough money to know what makes a course great. I want my students to walk away from this experience knowing that they not only have the skills they need to work hard and master their craft, but also build a client base and have the expertise to sustain themselves.
How will I make sure you succeed?
Excited about turning your passion for permanent makeup into the career of your dreams? I’m glad to help you achieve that! Starting out with the right hands-on education will help you build a solid foundation for your business and amplify your overall confidence. Not only do I provide very extensive courses, but you’ll also be gaining a life-long support system by choosing me as your instructor. I’ll be available to you for advice, guidance, and questions to ensure your business flourishes.
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My courses are very hands-on. You'll learn permanent makeup fundamentals and mechanics verbally and visually. I know how important it is to have that hands-on experience when learning or refining a skill. That's why I give each student an option to have 2-3 real clients to practice on as I'm by your side. Choose what tier makes the most sense for you.
Can't remember something from the course? You'll be given a handbook written by me to keep forever! Inside the book, you'll find every topic we covered in the course.
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Your future success is dependent on your education and continued dedication to learning. As an artist, your learning never stops. Eight years into the business and I'm still finding ways to improve my work.
I want to give you the best possible foundation to build your business off of. My courses are designed to bring your skills to the highest level possible, so you're confident to start your PMU business on your own after completing my program.
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For any in-person teaching, I believe the best permanent makeup courses are the ones that have a small student to teacher ratio. With smaller class sizes, I'm able to offer every student a customized learning experience that will help you all succeed and feel confident in your skills.
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Every student gets their very own Laurie Hannoush curated PMU kit. I know there are endless options out there, but I'll provide you with the products and tools I love the most for permanent makeup.
And rest assured, I've been in the business a long time, so I've had years to perfect this kit. It has everything you need to start taking clients almost immediately.